Spot winning ads before they ship. Diagnostic scores, real audiences, clear recs.
Measure the shift in awareness, intent, and consideration that your media caused.
Bespoke panels for new products, segments, markets — fielded fast.
Facial-coded reactions frame-by-frame. See where you win and lose the viewer.
Passive control/exposed across every platform. Your custom dashboard, your KPIs.
A continuous heartbeat on brand health. Never guess at the state of the brand again.
MMM + MTA stitched together. The 360° view, digital-to-offline.
How often do LLMs recommend you — and what do they say? We watch, weekly.
Drag in a video, static, script or storyboard. One test or a whole slate.
Choose your audience with the quotas that match your media plan.
Respondents watch. Our model reads attention, emotion, recall. You get a dashboard.
Clear scores vs category benchmarks. Diagnostics your creative team can act on.
Priced for the realities of a modern marketing budget — not old-school research markups.
Setup to insights, same day. Same-day reads for creative emergencies.
Benchmarked against your category — not a generic industry average.
A strategist can drive it. A CMO can read it. Everyone on the same dashboard.
Every call has data attached. No more pitches that live or die on vibes.
Validate before launch. Kill losers on paper — not on primetime TV.
“We cut four creatives before launch and the one we kept outperformed the benchmark by 2.3×. Adunio paid for itself on the first campaign.”
Adunio started as two friends asking a simple question: why is most creative still judged by gut, when every other industry has gone to the data?
We build measurement infrastructure so advertisers and agencies can quantify creative impact — and treat it as craft, not lottery.
Read our thesis